Ideas + Inspo

23 Experiential Stats for Your 2023 Events

We don’t want to jinx it, but… Could 2023 be the first year of maskless, full-capacity events without vaccine checks since 2019? Since the onslaught of the (unprecedented!) COVID-19 pandemic and through its ups and downs, the experiential industry has responded with admirable creativity and resiliency, adapting to fickle realities and pivoting as needed in often surprising ways.  While it’s difficult to predict exactly how events and experiences will evolve this year — and the future of virtual events hangs in the balance — our industry is an important part of the global economy and a key driver of economic growth. To prepare for your 2023 events, we’ve identified 23 bold numbers—proof points you can use now to plan, advocate for and demonstrate the tangible power of XP. All of these numbers are from surveys conducted from 2020 to 2022—the modern pandemic era…  IRL events are back, baby More than 3 million global professional events will take place in 2023. (Taggbox, 2022) 75% of B2B firms surveyed say that experiential marketing is the most successful tactic among other marketing strategies. (AgencyEA, 2022) Most marketers (63%) have plans to host in-person events within the next 12 to 24 months. (Kaltura, 2022)...