Artechouse: An immersive fusion of art and technology, or the world’s largest screensaver?
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Have you ever caught yourself zoning out to your computer’s screensaver? One minute you're working on a budget spreadsheet and the next you’re swirling through a black sea of neon shapeshifters. Or journeying through a brick maze to nowhere. If so, consider saving yourself $30 — you’ve pretty much already experienced Artechouse. However, if elaborate screensavers actually are your thing, and you’re looking for the grander scale version of it, then no judgement. Proceed post-haste to Artechouse. (To be fair, the actual artwork was pretty awesome…) Dedicated to showcasing works by new media artists experimenting with technology and creative expression, Artechouse’s mission is “to inspire, educate and empower.” The first gallery opened in Washington, D.C. in 2017, expanding to locations in Miami the next year and New York City in 2019. On a recent weekday evening, the XP Land team attended Artechouse’s Machine Hallucination: NYC exhibit in a former boiler room underneath Manhattan’s Chelsea Market. As you may have guessed, we weren’t huge fans — but keep reading for our constructive feedback and suggestions for XP pros planning their own immersive environments. What we loved The fusion of art and technology This concept isn’t going anywhere and we’re into it....