Q&A with Dreamtek CEO Victoria Neeson

CEO Victoria Neeson leads Dreamtek, a video and technical production and services company in London, launched in 2001. Along with Liberty & Co. CEO Erica Boeke, Victoria recently authored this piece for Fast Company on the rules of navigating virtual XP. Years in the biz:  20+First job in XP: Managing global media and production (including XP) for an international investment bankCurrently working on: Being a CEO at DreamtekWhere others can find you: LinkedIn Q: Why do experiences matter generally? Why do they matter to you? Even what you consider the most seemingly mundane activities matter and can leave a lasting impression, be it positive or negative. Creating the right experience for my customers is critically important to my business and must be treated very carefully — every experience matters. We need to be able to engage and impress our customers and we do that by creating amazing experiences. Consider the amount of planning for the attendee journey you put into a live event experience and apply the same thought and care to your virtual attendees. Q: What is one top trend that you think will define the next year of experiential? The next five years? There is little doubt that the...