Pro to Pro

XLIST Council Spotlight: Lou Murray

The next time you attend a Cirque du Soleil show, I highly recommend you sit next to Louise Murray. With an impressive background in the experiential industry, Murray has held key leadership positions in renowned organizations such as Thinkwell Group, the Walt Disney Company, TD Garden Boston, and, of course, Cirque du Soleil.  While attending C2MTL in Montréal last month, the XP Land team and XLIST council members were lucky enough to experience ECHO at the Old Port of Montréal. I sat next to Murray, who knew the ins and outs of the entire experience, including when to pay attention to the supporting characters under the big top and the real purpose of audience interaction (so the players onstage could set up gymnastics mats). With a keen eye for flawless delivery and an appreciation for the value of time, Murray understands the importance of creating seamless experiences that leave a lasting impact on audiences. In our conversation, we explore why experiential matters and how it facilitates profound connections. Why does experiential matter to you?  Experiential allows us to connect more deeply with ourselves, others, and the world around us. In today’s fast-paced and tech-driven society, we often feel disconnected and...