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XLIST Council Spotlight: Harry Julmice

For many, a walk in the woods is a way to connect with nature. But for Harry Julmice it is also a chance to strengthen community and help people tap into their power. This focus on uplifting people — and the ability to design events to find it in unexpected ways — was the motivation behind Never Was Average (NWA), a community-based production house. “What’s unique about NWA is that we have a network of BIPOC artists, creators, and designers, and we specialize in initiative design content and cultural production,” says Julmice, who is the organization’s co-founder, CEO, and community engineer, “We do immersive art experiences and video series, and we design community-based initiatives. It’s not just to produce culture, but to empower people within the community to take charge of their life.” Never Was Average, which is based in Montréal, was founded in 2017 by Julmice and Joanna Chevalier, a trauma-informed certified mindfulness facilitator who is NWA’s executive creative director. Its mission is to help organizations better connect with millennials, Gen Z and communities of color. The org has worked with brands including Lululemon, Airbnb and Reebok. “Experiential raises human vibrations. Divine experiences have the power to heal hearts,...