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XLIST Council Spotlight: Charlie Melcher

It’s hard not to be riveted when Charles Melcher speaks. He doesn’t simply tell stories — he weaves them, tucking the sights, sounds, smells and all the feels into the open spaces, creating a tapestry so inviting and tight that you couldn’t escape even if you wanted to. It comes with the territory when you’re the founder and CEO of Future of Storytelling (FoST), a creative studio and global community leveraging technology to craft immersive experiences that not only delight, but seek to improve the world, one gathering at a time. Experiential is important because it’s about bringing your whole body to it; we experience the world more fully when we do it in an embodied way. It opens up a much larger palette of colors for storytellers to create with.Charlie Melcher “Stories are the most powerful form of human communication ever invented,” says Melcher. “I’m hungry for living stories that provide a full-bodied, immersive, participatory, multi-sensory, personalized, and social experience that is so memorable it’s transformative.” From curating the world’s first immersive storytelling festival to helping brands forge emotional connections with their audiences, he’s getting his fill. Keep reading for our interview with the brilliant mind behind Future of...