New + Next

XP Fronts 2024: Shaping the Future of Experiential

Our collective longing for connection (coupled with the fact that live experiences are getting better and better through innovation) has never been more apparent than during last week’s XP Fronts. From May 21-23, 2024, we gathered the gatherers who dream up, perfect, launch and house the world’s most incredible experiences at the first-ever experiential upfronts, in partnership with C2 Montréal. The industry had never had an agenda-setting meeting of the minds like this before. It was time to gather senior-level experience makers, creatives, bold brands, visionary venues and interesting placemaking destinations, all in one place. This gathering shaped the industry's future and helped attendees find their next collaborators, learn from each other, and plan what’s next on their experiential agendas. Just as we suspected, it was an inspirational and wildly creative event.  Together with C2 and dozens of industry leaders, creatives and ringleaders, we unpacked the future of this booming industry, unveiling what’s new and next. If you’re feeling serious FOMO or wish you could transport yourself back to Montréal’s Grand Quay, here are the top stage moments from the inaugural XP Fronts: The Future of Experiential: XP Fronts host, Abbey Londer “Comedy is my escape. And like many of...