XP expert predictions for 2022 🔮

If necessity is the mother of invention, then 2022 is ripe with experiential opportunity. No other industry unites such diversely creative professionals together for a common cause: To make life just a little more exciting.   Experiential pros are cautiously (maybe nauseously?) optimistic about 2022. The past two years taught us to fully explore and embrace technology to keep pace with ever-changing consumer demands. And yes, while hybrid events are here to stay, Zoom fatigue is real and we’re all jonesing to fire up our Instagram Stories and live IRL again. Safely. Marketers, producers, creators and artists are about to embark on an interesting experiential journey. Event producers are tasked with conceptualizing activations for the socially curious, yet still understandably nervous. Next year’s XP must foster catharsis and excitement, while simultaneously adhering to constantly evolving local health mandates. Whether you’re planning next year’s event budgets or ready to launch your own [insert music festival, immersive exhibit, or brand event here], check out 2022’s experiential predictions from some of the bravest and most successful visionaries in the business. 🔮 Greater consideration of virtual audiences will be a necessity We’re really beating a dead horse here, but the hybrid event model isn’t going...