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XLIST Council Spotlight: Louisa St. Pierre

A gymnast, a poet and a talent agent walk into a tanning salon… No, it’s not the start of a bad joke, but a snapshot of the many lives and evolutions of Louisa St. Pierre, Global Director of Art at MA+Group and XLIST 2023 council member. For more than 25 years, Louisa’s professional sweet spot has been where strategy meets poetry, senses are paramount, and memories form the richest currency. “I’m an artist myself, but I have always represented and worked alongside other creatives and artists,” says Louisa. “That’s really my passion. I like connecting dots and people in myriad ways.” Her professional approach, drawn from varied inspirations, revolves around hard work, empathy and a focus on the bigger picture beyond immediate gains. These principles have guided Louisa from her start as an imaginative party planner to the vanguard of experiential creativity, underscoring the limitless potential of this field. Keep reading to see where the tanning salon appears in her story. "humans need a chance to connect in real life. To share, relate, and experience through all their senses, creating memories that last."Louisa st. pierre Tell us about your journey into experiential. I've always enjoyed entertaining people. There were some...