Pro to Pro

XLIST Council Spotlight: Jess Stacey

You don’t have to talk to Jess Stacey long before you know one thing for certain: when it comes to experiential, she is passion personified. Stoking passion — hers, her team’s, her community’s — is Stacey’s raison d'etre as the Senior Vice President of External Communications and Experiential Marketing at Sephora.  “Experiential provides an amazingly rich form of engaging in a two-way format with consumers, both new and existing. What I love most is that you can employ unbridled creativity and foster community,” says Stacey. “And, hopefully, you also end up creating an experience that positively influences how your brand is perceived around the world.” "Experiential provides an amazingly rich form of engaging in a two-way format with consumers, both new and existing. What I love most is that you can employ unbridled creativity and foster community."jess stacey We spoke with XLIST council member Stacey about the importance of centering accessibility, technology’s role in supporting global engagement, and how a Formula 1 race changed her life. SEPHORiA 2023. Photo courtesy Sephora You lead both external comms and experiential marketing at Sephora. How do those two spaces align? The beauty of having these two functions live under the same head is...