Why London Is Winning the Experience Economy
To create a booming experience economy, you need three things: a bold, curious audience, real capital behind the scenes and flexible spaces to bring big ideas to life. And, right now, London is going for a hat trick. The city has officially caught the experience bug and even the mayor is on board. Need proof? Try getting a ticket to You Me Bum Bum Train. It’s back after an eight-year hiatus, it's still bonkers and no one is allowed to talk about it. Meanwhile, the Minecraft Experience has arrived at Canada Water, a new live-work district in southeast London that’s also home to the city’s most talked about immersive experience. Photo by @phantompeakuk via Instagram At Phantom Peak, a former car park has been transformed into an open-world adventure with Wild West steampunk vibes and shady secrets to uncover. The latest chapter (JonaCon) is happening now, with a follow-up act this May — and the venue will also be the hub for London Experience Week (April 28–May 2), a 5-day summit for the creators, innovators, strategists, and technologists making experiential magic. That’s just the start of the city’s jam-packed immersive calendar: June: The debut of SXSW London Music Festival July:...