What in the XP ever happened to…: Learning from Pokémon Go, HQ Trivia and more

What’s the ​​”My Sharona” of the experiential industry? Or "Ice Ice Baby?” or "Stacy's Mom?” That one activation or experience that was everywhere and then, just like that, it was gone. As the XP Land team gears up for Q4 wrap-ups and 2022 planning, we’re reflecting on how far events and experiences have come, not only this year, but over the last decade.  Unsurprisingly, almost every moment on our list (except a couple very special outliers) either requires, or is enhanced by, technology. Maybe the tiny overlord in our pocket is the reason XP is evolving so quickly — with constant exposure, consumers get bored easily and are forever on the lookout for the next cool experience. We've found it fascinating to look back on some of the XP that saw a huge spike in popularity before entering the dreaded "background noise" category — join us on the journey and check out our favorites below: Immersive theater Though the concept dates all the way back to the 19th century, modern immersive theater was founded in London by Felix Barrett in 2000, the creative mind behind, Punchdrunk. Small groups of free-roaming audiences directly engage with actors in detailed theatrical spaces, pulling theater-goers right...