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The XP Guide: August 2024

While we’re all deep in Olympics coverage — dissecting every second of the Opening Ceremony and suddenly enraptured with Flavor Flav's love of women's water polo — there are plenty more experiential happenings in August farther from the Seine. And into the air conditioning. The hottest month of the year (in the Northern Hemisphere, anyway) is packed with festivals, major sporting events, and some of the coolest new theater we’ve seen in a while. Keep reading for experiential inspiration from the biggest happenings this month — and check out how XP Land XLISTERS are involved in everything from Burning Man to AEW’s All In London. CONFERENCES Photo courtesy Happily Fest Happily Fest: Aug 14-16; LA Showcasing the latest in event production, marketing innovations, and experiential design, Happily Fest 2024 will unite industry pioneers like Shantell Martin and Margaret Kerrison, offering brands a prime spot to connect and discover actionable strategies to enhance their event marketing efforts. With a focus on networking, expert-led workshops, and immersive learning, Happily Fest 2024 is the go-to event for anyone looking to advance their career in the live event space. Democratic National Convention: Aug 19-22; Chicago Following President Joe Biden's announcement that he will not...