The Ultimate Experiential Guide to SXSW 2024

SXSW is calling all experiential creators to Austin starting on Friday, March 8. While XP pros will be behind the scenes activating everything from pop-ups and panels to film screenings and comedy shows, they’ll still find there’s a plethora of experiential festival content to soak up once they’re off the clock. As the XP Land team gears up for our annual Texas migration, we’ve put together a list of can’t-miss panels, gatherings and activations — the ultimate experiential guide to SXSW 2024. Keep reading to discover our curated calendar of events, why these particular happenings are on our radar, and how to support the 2023 XLISTERs activating both inside and outside the convention center. FRIDAY, MARCH 8 Human-Centric Immersive Experience Design “Discover how immersive entertainment is evolving as a transformative medium, blending art, film, and music through innovative methods and spaces, fostering human connection and redefining audience engagement.” Why it’s on our radar: We’re excited to discover how leaders from the tech, film and art worlds create awe-inspiring experiences centered around human connection. And with XLISTER Nancy Baker Cahill on the panel, expect her thoughtful take on emerging platforms and venues. The Power of Belonging: How Ending Loneliness Will Save...