Pro to Pro

The Future is Experiential: Seven Experts on What’s Next

In today’s experiential ecosystem, it's getting harder to tell reality from imagination — and no one’s more excited to keep blurring those lines than the storytellers behind the scenes. Motivated by technology, creativity, and maybe just a sprinkle of masochism, we’re embarking on a new era of events and experiences to bring people together while simultaneously pushing them outside of their comfort zones. But how do we get there? What does the future look like? Members of the XP Land XLIST 2023 Council — industry leaders from CEOs to creative curators  — shared what excites them most about the future of experiential, including how to raise participant vibrations, the exciting (yet slightly terrifying) rise of the Metaverse and why creativity will rule the day. What excites you most about experiential’s future? Ana De Archuleta, Managing Director, National Sawdust What excites me most about experiential’s future is the potential for even greater collaboration between artists and scientists, pushing the boundaries of what we thought was possible. Additionally, the participatory nature of experiential entertainment makes it more engaging and memorable than traditional forms of entertainment. I look forward to seeing how this field will continue to evolve and inspire creativity in both...