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The Best Experiential Moments of 2024

As 2024 comes to a close, we asked leading experiential professionals to share their perspectives on the events that truly defined the last 12 months. This year wasn’t just about capturing audience attention through vibrant visuals (for the most part…) and technology for technology’s sake. Instead, it was a masterclass in pushing boundaries, sparking connections and proving that experiential is so much more than just another buzzword. From Taylor Swift taking the Eras Tour across 152 shows and 54 cities worldwide to 30.4 million viewers tuning into the Paris Olympics, these events didn’t just make headlines, they made history. So, as we kiss 2024 goodbye, let’s raise a glass — or a VR headset — to the bold ideas, fearless creators and unforgettable experiences that keep raising the bar. Keep reading to discover 15 of the most incredible experiences XP Land’s network of experiential pros can’t stop raving about this year: "The Nat Geo x Hexaome experience seamlessly blended art, immersive storytelling and smart design, placing audiences at the heart of Nat Geo content. Surrounded by stunning global environments within a six-screen, 52-speaker installation, it felt like a VR experience — without the headset." Jay Rinsky, Founder and Chief Creative...