Q&A with Dreamtek CEO Victoria Neeson

Experiential creator Victoria Neeson leads Dreamtek, a video and technical production and services company in London, launched in 2001. Victoria has Years in the biz:  20+First job in XP: Managing global media and production (including XP) for an international investment bankCurrently working on: Being a CEO at DreamtekWhere others can find you: LinkedIn Note: Please attach headshot/photo. Why do experiences matter generally? Why do they matter to you? Even what you consider the most seemingly mundane activities matter and can leave a lasting impression, be it positive or negative. Creating the right experience for my customers is critically important to my business and must be treated very carefully – because every experience matters.  We need to be able to engage and impress our customers and we do that by creating amazing experiences. What is one top trend that you think will define the next year of experiential? 5 years? There is little doubt that the trend moving forward will be hybrid events and experiential will play a huge part in successful adoption. The experience will need to cater to all audiences in a viewer-friendly way so that the live and virtual audience are on the same level. Consider the amount...