Pro to Pro

Pophouse Entertainment Voyages Beyond ABBA

Pophouse Entertainment is on a roll. It all began when the company “took a chance” on ABBA, turning what could have been a simple retrospective into a beacon for pop music lovers worldwide with ABBA the Museum in Stockholm. Now, celebrating over a decade of operations — and recent acquisitions of the Cyndi Lauper and KISS catalogs — Pophouse is amplifying legacies across generations. “Our projects begin with a respect for the legacy and a dialogue with the fans,” says Claire Houghton-Price, Development Director and Producer at Pophouse. “We don’t just create shows; they’re experiences where the past and present fuse, inviting everyone into the narrative.” As the company marks ABBA’s 50th anniversary this year (ABBA’s Bjorn Ulvaeus is a co-founder of Pophouse), it’s not just celebrating the past, but building a future filled with innovative entertainment experiences. Since its launch in London in July 2022, ABBA Voyage — the concert featuring the band’s 1979 virtual avatars — has grossed more than $1 million per week. Pophouse is a founding investor in ABBA Voyage which was created with Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad, directed by Baillie Walsh and produced by Svana Gisla and Ludvig Andersson.  “In the last couple of years we’ve supercharged our IP acquisitions, driving forward the entertainment...