On the future of live music: Q&A with music + marketing pro Dan Severs
Nothing brings people together quite like music. For many of us, Dan Severs included, the familiarity of our favorite artists and the endorphin rush of discovering a new song helped us survive the last 18-plus months. We reminisced on social media about the last concert we attended before quarantine (Kim Petras), our favorite concert ever (Lucius at Music Hall of Williamsburg, 2014), and who we hoped to see next (Elton John). Live music dials any experiential activation up to 11 — especially now. And no one knows how to integrate concerts into branded events quite like Dan, the president of Thunderdog Entertainment. Severs’ music and marketing agency specializes in artist/brand partnerships, live events, talent procurement and strategy, and radio partnerships. Before founding Thunderdog Entertainment, Severs spent 11 years as director of music initiatives at the experiential agency Pop2Life, where he spearheaded brand partnerships and high profile events with core clients including HGTV, CMA, AC Entertainment, Atlantis, AMC Networks and more. Prior stops on his resume include Warner Music Group and K-ROCK/NY. With the success of last weekend's Austin City Limits on our minds (that Phoebe Bridgers incident aside), and a few big festivals still to come this year, XP Land...
