Meet the industry insiders behind XP Land

We’ve already mentioned that XP Land was founded by industry insiders. Experts in concepting, designing, producing, marketing and covering experiential. But, we wanted to give you a bit more of an up-close-and-personal look at who we are. This team has written books, led newsrooms, built escape rooms, and, of course, produced culture-shifting, impact-driving and revenue-generating events at Art Basel, the Oscars and beyond. So, without further ado, here's who we are: Meet our founder Founder & CEO Named one of the Top People in Events and Most Innovative Experience Makers by Biz Bash, Erica Boeke is the CEO and founder of Liberty & Company, a creative agency and consultancy devoted to experiential storytelling. Prior to founding L&Co. in 2018, she ran Condé Nast’s experiential division, and held lead marketing roles at Fast Company, WIRED, Architectural Digest, GQ and the New York Times. Erica began her career in journalism, receiving her M.S. from Northwestern’s Medill School of Journalism and then working as a writer for the San Francisco Giants magazine. She is the author of two books (on politics and sports) and optioned a TV series about the summer she and her dad ushered for a minor league baseball team called...