New + Next

Meet the XP Land Council: The Arbiters of Experiential

The experiential world isn’t just evolving; it’s exploding. New ideas, boundary-pushing innovations and unforgettable moments are being dreamed up and executed daily. At the heart of this creative movement is the XP Land Council — a handpicked collective of the brightest minds shaping what’s next. “We’re living in a time where experiences matter more than ever and the people on this Council are the ones redefining how we engage, inspire and connect,” says XP Land co-founder Erica Boeke. “The Council isn’t just driving XP Land forward — it’s driving the entire industry forward.” They’re the movers and shakers reimagining how audiences connect, brands engage and culture comes to life. They’re the strategists, creatives and innovators who are rewriting the rules of engagement. They’re the storytellers, technologists and community builders, all united by one goal: to create unforgettable experiences.  Each of these trailblazers brings something special to the table. From crafting jaw-dropping immersive events to driving innovation in global marketing strategies, they’re leading the charge in making the impossible possible — and they’re part of our brain trust. Who else would we trust to help identify the most creative visionaries in experiential and to help us stay connected with what’s going...