Pro to Pro

Meet the Audacious Mind Behind Meow Wolf: Vince Kadlubek

Meow Wolf is incredibly difficult to describe, and perhaps that’s part of the point. The art collective has made a name for itself over the past decade-plus creating destination-specific, immersive installations that truly elevate the very definition of experiential. There are certainly comparisons that come to mind — psychedelic art museums, playgrounds, escape rooms and amusement parks, among them. But, Meow Wolf's projects pretty much defy labeling. To reduce them to a single descriptor defeats the purpose — you don’t “get it” until you’re in it. The then-nameless art collective first met in 2008 in Santa Fe, NM, where, in search of a name for their mission, each of its 10 members put a couple of words into a hat. Two words were randomly drawn, and thus Meow Wolf was born. Their first permanent installation, the House of Eternal Return, was built inside an old bowling alley in Santa Fe in 2016. Its popularity catapulted Meow Wolf to national recognition. The House of Eternal Return is a large walk-through... and occasionally slide-through, crawl-through and climb-through. The space tells the story of a family whose house opens up portals to new worlds. All of which are uniquely vibrant and dripping with trippy details....