Deep Dive

Las Vegas: Experiential Juggernaut

Last weekend reminded us XP pros that nowhere in the world compares to Las Vegas. The city buzzes nearly 24/7 with an atmosphere that blends glamour, excitement and a hint of debauchery (who are we kidding, more than a hint…). Where else can you hit a high-roller table, take your pick of Michelin Star restaurants, catch U2 at The Sphere and watch a grand prix from The Strip? And the list of experiential possibilities is only expanding. As an epicenter of experiential all year round, Sin City was the perfect location for Super Bowl LVIII weekend. The Kansas City Chiefs and San Francisco 49ers faced off in Super Bowl LVIII at Las Vegas’s Allegiant Stadium — with the average ticket costing nearly $11,000. But that wasn’t always the plan. Back in 2018, New Orleans was initially selected to host Super Bowl LVIII under a new NFL awarding process eliminating city bids. Thanks to a conflict with Mardi Gras, the big game was moved to Vegas in 2024 and will be played in New Orleans next year. THE $2.15-BILLION HOME OF THE LAS VEGAS RAIDERS LIVED UP TO ITS PRICE TAG. Thanks to additional seating, 72,000 fans watched the Chiefs (and...