Influencer agencies are your entry key to leveraging today’s top XP talent

Here’s a bold prediction — the influencer agency will be to the 2020s what the modeling agency was to the 1990s.  Thirty years ago (say it ain’t so), our favorite celebrity was the supermodel. Linda Evangelista, Naomi Campbell, Christy Turlington and Cindy Crawford were the queens of culture. Thanks to the hidden work of modeling agencies behind the scenes, supermodels evolved from elegant mannequins into influencers who not only told us which designers to wear, but what to drink, eat and watch.  Today, social media influencers are the tastemakers — and the supermodels, too. Around 50 million people worldwide identify as amateur or professional creators, including influencers, podcasters, YouTubers and writers who create content on digital platforms. Influencer agencies help them monetize their platforms, connect with powerful brands and gain VIP access to experiential activations across the globe. Young creators such as Addison Rae, Charli and Dixie D'Amelio and Jake Paul have billions of social media followers between them and score multi-million dollar endorsement deals. Their fans tune into their YouTube channels and TikTok pages to watch them perform such mundane tasks as blending a smoothie, unboxing a clothing haul or lip syncing to popular songs. And their popularity only...