How to invest your surplus EOY budget into 2022 experiences

Choosing where to invest your remaining 2021 budget feels like it requires both a crystal ball and a support group. It's overwhelming, so let us help — invest in XP. Now, as we climb up onto our soap box to preach the gospel of experiences for all to hear remember, poorly executed events won’t foster community or earn positive attention for your brand. So, before you invest the rest of your 2021 budget into 2022 experiences, ask yourself: What’s my 2022 business strategy? What technology or resources will I need to achieve those goals? Are there any operations/processes can I scale back or eliminate to save money in 2022? What were my top performing marketing campaigns and strategies in 2021? Can I boost or expand on those themes? What resources does my team need to perform their jobs better? While we don’t know where Covid will take us next — heck, maybe we’ll be covering the Zeta variant in 2022 — we do know that, at the very least, investing in hybrid or virtual events is a must-do to connect with consumers. Here are four ways to invest your 2021 end of year budget into 2022 events and experiences: Assign...