How to invest your surplus EOY brand budget into 2023 experiences

Another year, another budget to spend before the clock strikes midnight on January 1.  Of course, we can’t ignore the sweeping tech and media layoffs dominating the business landscape right now. According to Vox, “Meta CEO Mark Zuckerberg cut 11,000 employees, or 13 percent of Facebook. Amazon has confirmed plans to slash as many as 10,000 corporate and tech jobs. Lyft. Robinhood. Stripe. Netflix. Coinbase. They’re all downsizing.” With all of this uncertainty, choosing where to invest your remaining cash feels like it requires both a crystal ball and a support group. It’s overwhelming, so let us help — invest in XP. It may seem like a risky choice to the uninitiated, but experiential is a strong investment. In fact, 70% of people turn into repeat customers after attending experiential marketing events and 85% of consumers say they’re more likely to buy after participating in experiences and events.  Before you invest the rest of your annual budget into 2023 experiences, ask yourself: What’s my business strategy?  What technology or resources will I need to achieve those goals? Are there any operations/processes I can scale back or eliminate to save money? What were my top-performing marketing campaigns and strategies in 2022? ...