Ideas + Inspo

Get Inspired: Immersive XP Around the Globe 

Recently, Meow Wolf, the renowned art collective, took legal action against the UK-based immersive attraction Wake the Tiger, claiming the venue copied its intellectual property. Vince Kadlubek, co-founder of Meow Wolf, addressed the situation on LinkedIn (his post was subsequently taken down), sparking a broader conversation about experiential creativity and authenticity.  Whether you agree or disagree with the premise of the lawsuit, one thing is certain: there are breathtaking and groundbreaking creative works happening across Europe and Asia. The experiential industry is thriving worldwide, and while there are hundreds (if not thousands) of international XP activations, we’re rounding up some of our favorites. And for the record, we firmly believe it’s not “necessity” that’s the mother of invention — it’s “inspiration.”  Wake the Tiger: Bristol, UK Photo courtesy Wake the Tiger Wake the Tiger, which opened in the summer of 2022, is an immersive experience created by the visionary team behind Boomtown Fair. This one-of-a-kind "Amazement Park" takes visitors through 27 distinct spaces filled with interactive art installations and secret passageways, blending themes of nature, technology and human connection. Set in a transformed industrial space, it blurs the lines between reality and fantasy, offering a playground for those who crave...