Bring me a hybrid love: A refresher on how to build hybrid events

File this under “there’s Something Wrong With This Picture”: The overwhelming majority of event and experiential pros — 75 percent — are planning hybrid events for this year and next, but only 30 percent of said pros know what hybrid XP actually is. Given the numbers above — and the rolling IRL-friendly reopenings across the U.S. — it seems like a good time for a refresher on some of the core principles of hybrid XP.Very basically put, hybrid combines IRL and virtual events to create unique, integrated and interactive experiences for both audiences. While B.C. (before corona) we might have considered an event like the Oscars hybrid because it has both an in-person component and is streamed/broadcast to at-home viewers, these days our definition of hybrid is more sophisticated and involves facilitating interactions between both the content and the attendees themselves, whether they be in-person or on the couch.Here are a handful of the basic tenets of hybrid to keep in mind as you scope out your projects moving forward: Keep it Cohesive Connecting the IRL with the IDL is the secret sauce of hybrid. Your concept needs to translate across both worlds, visually and in terms of execution, so make sure you nail that before you map...