The Year Ahead: XP Land Council Members Share What They’re Most Excited About
Over at XP Land, we’re all abuzz about our next XLIST — a definitive guide to the creative visionaries turning big ideas into unforgettable moments. The inaugural class of industry innovators, creative masterminds, and ground-breaking leaders will be a tough act to follow. But we have high hopes that, with a little help from our friends (ahem, that's you), we’ll discover the very coolest attractions, summits, cultural gatherings and immersive experiences — and the people behind them — to highlight in 2025. Nominate now and help define the future of experiential. But we’re not the only ones looking ahead to a big year. We asked our XP Land Council members to share what’s on their radar for 2025 — what trends they’re watching, what projects they’re excited about and what experiences they can’t wait to bring to life. Their answers? Proof that the experiential industry is only getting bolder, bigger and more ambitious. Here’s what they had to say: "The NFL has an unprecedented opportunity in the 2025 off-season—will they finally seize it? The timing couldn’t be better. They’re still riding the Taylor Swift wave of new fans, flag football is building Olympic buzz and authentic voices are reaching diverse...
