Yes, the metaverse is the future: Q&A with AR experience-maker A.J. Veleta

A.J. Veleta is a Swiss (well, American-Irish) Army Knife of expertise in marketing technology and sales. He is the founder and leader of the creative technology collective Post Pop Studios, which produces augmented reality (AR) content and interactive media solutions for brands using extended reality (XR) technologies. Name & role: A.J. Veleta, creative director and artistYears in the biz: 10 (and change!) First job in XP: Field Marketing at Red Bull in Columbus, OhioCurrently working on: Growing Post Pop StudiosWhere others can find you: postpopstudios.com | @postpopstudios | LinkedIn Q: What is one top trend that you think will define the next year of experiential? How about the next five? The maturation of the virtual and hybrid ecosystem will define the next year. Heading into 2020, virtual "add ons" to physical activations and events were not a new concept, but their volume and importance in the experiential toolkit was accelerated five years. It's not dissimilar from how the work-from-home trend is now becoming the norm (depending on who you ask). For most, the last year has been about delivering a core content experience virtually using whatever resources may have been at hand or could be quickly put together. I believe the...