New + Next

9 Predictions on the (Near) Future of Live Experiences

The future of experiences doesn’t just happen — it’s imagined, designed and brought to life by the boldest minds in the business. As we hurtle toward 2025, the next wave of experiential innovation is taking shape. Original IP is stealing the spotlight, events are getting collaborative (and a little more zen) and connection — whether it’s IRL, online or somewhere in between — is everything.  We asked the sharpest thinkers, dreamers and doers in the industry to drop their predictions for what’s next. From blending reality and fantasy to turning run clubs into the new dating scene, these insights aren’t just trends — they’re blueprints for building the experiences audiences will feel in their bones.  Here’s what’s coming down the experiential pipeline. Buckle up. "We’re seeing the use of Kayfabe — a blending of reality and fiction — emerge in ways that mirror our current political climate. As experience designers, we must pay close attention to this cultural development. How we build experiences and co-create with audiences will increasingly rely on this unification of real and fantastical elements." Julian Rad, Founder of Radworks "2025 will be the year Original IP explodes. On the other hand, Licensed IP will cling to...