Pack your bags and your brightest ideas, because the XP Fronts are coming to C2 Montréal May 21-23, 2024. From riveting talks by visionary experiential thinkers to unparalleled opportunities to learn from the best in the biz, the XP Fronts are a springboard into the future of experiential, set against the backdrop of vibrant Montréal in full bloom. Here are five reasons to dive into the deep end of creativity at the inaugural XP Fronts: 1. Immersion in C2MTL, the most creative business conference in the world C2MTL is an annual innovative business conference that will be held at the gorgeous Grand Quay of the Port of Montréal from May 21-23. This year, C2MTL opens with a dedicated Immersive & Experiential track, co-programmed with XP Land. The XP Fronts will close the day as the marquee programming session on the main stage, followed by an exclusive XP Fronts evening event. Day two will feature XP studio tours throughout Montréal, and C2MTL’s stage will feature programming on sustainability (with not-to-miss AI content on day three). The event gathers leaders, entrepreneurs and innovative thinkers from around the globe to participate in a variety of activities, including talks, workshops, master classes and opportunities...