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Experience Required: Nominations Open Now for the Next XLIST

We’ve said it before, and we’ll say it again: 2025 is the year that experiential takes center stage.  This year, events will go big and small. Experiences will tap into emerging technologies to produce mind-blowing fantasies. And they will pass on the latest innovations in favor of low-tech, IRL experiences). And behind every art installation that gives you goosebumps, every festival that inspires you to come back again (and again and again), and every spectacle that tickles your lizard brain (as XLISTER Ann Morrow Johnson calls it), is a creative visionary who helped usher it from concept to reality.  At XP Land, celebrating and connecting these magic-makers is a core part of our mission. It’s the “why” behind the 2025 XLIST — open now for nominations.  What is the XLIST? A definitive list of industry masterminds, innovators, and ground-breaking creatives behind game-changing projects and work across the experiential ecosystem. Think: attractions, destinations, traveling productions, festivals, summits, conferences, spectacles, cultural gatherings, digital native and immersive experiences, and brand/experiential marketing. Launched in 2023, our inaugural XLIST honored North America’s most inspiring XP visionaries. Selected by our editorial team of seasoned experiential leaders, as well as renowned peers, it featured breakthrough creatives, storytellers,...