New + Next

128 Billion Reasons to Go Big in Experiential in 2025

Is 2025 truly the year that experiential takes center stage? Is it finally time to crown it the Year of XP? We say a resounding F*CK YEAH. The Eras Tour has set an entirely new standard. Fans are gathering for lookalike meetups in Washington Square Park. And Sam Altman, the poster boy for AI and robotics, predicts a boom for live experiences in the next decade.  Oh, and the numbers don’t lie. Global experiential marketing is projected to shatter records at $128.35 billion, leaping 10.5% from last year and soaring beyond pre-pandemic highs, with Netflix and MasterCard leading the charge. This isn’t just a win for brands — it’s a milestone for the entire experiential ecosystem. When experiential marketing thrives, it fuels the broader creative industry. For creatives and experience makers, it’s a moment to collaborate with brands on ambitious, boundary-pushing ideas. It’s the perfect opportunity for brands to work with innovative artists and forward-thinking technologists to deliver unforgettable, resonant moments. According to PQ Media’s latest report, audiences crave experiences that are bigger, bolder and truly unforgettable. Experiential leaders across B2C and B2B sectors — from brand owners to directors and producers — are rising to meet the demand like...