THE FUTURE IS EXPERIENTIAL. BUCKLE UP.

Experiential (or XP) is an industry that some find hard to define and even harder to differentiate. So let us make it simple:

In a world where so many of us block out ads, are overwhelmed by social media, and crave authentic connection — people actively seek out experiences. And gladly pay for them. And travel to experience them. XP has grown up. It has become a powerful industry of its own.

XP Land is the ecosystem for event makers, creatives, live storytellers, bold brands, and world-building places and spaces that drive growth for the $2T+ experiential industry*.

XP Land was launched by industry insiders, and delivers curated tools, gatherings and community, as well as best-in-class consulting that enables culture-shaping leaders and newcomers to innovate, collaborate and thrive in the YOLO economy.

Our Ecosystem

XP LAND

Community, content, connection for the world’s most experiential minds.

XPL & CO.

Experiential strategy, creative ideation, theatrical storytelling. Best-in-class consulting on all things XP.

XLIST

Useful tools to help our community collaborate and create even more awe. First up - the 100 Most Creative Visionaries in XP.

XP FRONTS

The first-ever experiential upfronts coming this May 2024, in partnership with C2 Montréal.

SO BUCKLE UP — AND GET IN TOUCH NOW TO PARTNER, COLLABORATE, SPONSOR AND MORE.

*Source: verified market research

RECENT PRESS

XP Land Hosts the Inaugural XP Fronts at C2 Montréal to Reveal What’s New and Next in the Experiential Industry

Leaders in Experiential Industry Announce Next Projects and Forecasts at the XP Fronts



Our Team

When we say “insider,” we mean it. The XP Land team comes from the industry itself.

We are experiential architects, editorial programmers, experience-makers and impact-drivers. You may have seen our work at Fast Company, Condé Nast, GQ, Teen Vogue, WIRED, IMG Fashion Week, iHeartRadio, Arch Digest, Google, Vox, The New York Times, Cannes Lions, YouTube, SXSW, Art Basel, Comic-Con, the Oscars, the Aspen Institute, and many, many more.

XP LAND CONTRIBUTORS

WRITERS / EDITORS:

Shannon Barr
Cesar Benoit Jr.
Ayana Byrd
Geraldine Campbell
Alexa Carr
Ron Kelly
Kenrya Rankin
Aaron Rasmussen
Hannah Rose

DESIGN / CREATIVE:

Lindsey Laseter, Lasso

DIGITAL / VIDEO TEAM:

Digital Citizen
Jan Klier, Video Editor

MARKETING:

Fuaud Yasin, Membership Advisor
Katrina Klier, Marketing Advisor

COMMUNITY:

Lisa Jaycox, Head of Audience Development + Community

SOCIAL:

Creative Ave.