ABOUT XP LAND
WHAT IS EXPERIENTIAL ANYWAY?
A recent title on LinkedIn read: Experienced Experiential Experiencer.
Although tongue in cheek, it points out one of the challenges in characterizing our industry.
The term “experience” is confusing. Rather than just a one-size fits all synonym for “event,” business-wise as it can mean so many other things like customer experience, user experience.
So here we are, in the center of an enormous industry, projected to be 3.6T in the next five years and with more than 28M people working in this field — and very few actually can describe what we do.
WELCOME TO XP LAND, WHERE WE KNOW:
Gathering is essential to our human experience. Experiential is gathering, in the name of storytelling, on all platforms. Experiential is not only the future of entertainment, it’s also where the workplace is heading. It’s at the center of retail, commerce and hospitality. It’s a powerful marketing channel. It’s where education and healthcare are moving. And it’s where adjacent industries like travel, social media and commercial real estate are already racing towards.
*Sources
Verified Market Research, Growth by 2032.
THE FUTURE IS EXPERIENTIAL.
BUCKLE UP.
In a world where so many of us block out ads, are overwhelmed by social media, and crave authentic connection — people actively seek out experiences. They will gladly pay for them. Travel to experience them. And share their stories with friends, family, co-workers. Experiential has grown up. It has become a powerful industry of its own.
XP Land is on a mission to grow, support and unify the fragmented but wildly creative experiential ecosystem.
We welcome event creators, IP owners, creatives, artists, live storytellers, bold brands, world-building places + spaces that drive growth for this booming industry.
We are building XP Land because we need XP Land. Our company was launched by industry insiders. We are experiential architects, editorial programmers, experience-makers and impact-drivers. You may have seen our work at Fast Company, Condé Nast, GQ, Teen Vogue, WIRED, IMG Fashion Week, iHeartRadio, Architectural Digest, Google, Vox, The New York Times, Cannes Lions, YouTube, SXSW, Art Basel Miami Beach, Comic-Con, the Oscars, the Aspen Institute, and many, many more.
XP Land delivers authoritative content, honors visionaries in the industry and gathers the gatherers at must-attend B2B events.
THE VOICE OF THE INDUSTRY:
We are the authoritative voice of experiential — delivering news, trends and thought leadership.
HONORING XP VISIONARIES
Our editors and esteemed council select the XLIST, the most creative visionaries in XP, and a who’s who of who work with now.
GATHERING THE GATHERERS
The XP Fronts is the industry’s must-attend B2B summit, bringing together leaders and newcomers innovating the YOLO economy.