Welcome to the XP Fronts!

XP Land welcomes you to the XP Fronts at C2 Montréal — the first ever experiential upfronts, and a look at what’s now and next for our booming $2.2T industry.

Your XP Fronts Pass includes full access to C2 Montréal. You will use the C2 App to build and reserve your itinerary, including XP Fronts programming and experiences.Below, for reference, we’ve provided the XP Fronts agenda at-a-glance:

Join us for an exclusive, behind-the-scenes “wine chat” hosted by Myriam Achard, Chief, New Media Partnerships & PR at the PHI Centre, followed by an immersive journey through the Great Pyramid of Giza as part of the Horizon of Khufu exhibit.

HOURS TK
ARRIVALS & OPTIONAL PRE-CHECKIN  Fairmont The Queen Elizabeth Hotel
900 René-Lévesque Blvd W

You can pick up your C2 Montréal / XP Fronts badge and avoid the lines at the venue on Tuesday morning.

Be sure to register for the C2 App to build your itinerary.

6:00 – 8:00 PM
MEET US AT THE HORIZON OF KHUFU  Old Port of Montreal
2 de la Commune Street West

We’ll gather with wine and conversation before experiencing this unique VR expedition exploring the wonders of Egypt. Hosted by PHI Centre and fever. You can also check in and get your badge from us here.

Join us in XP Land. A community for experiential creatives and experience-makers, brand leaders and IP-owners, space stewards and venue visionaries — all of those in the business of epic gatherings and live, immersive storytelling.